App Marketing Consultation

‘Humans won't be replaced by AI, as long as you know how to use it.’ - TrumpTech

Explore our case study on TrumpTech's education marketing strategies, focusing on web exposure, public relations, paid advertising, social media engagement, and app promotions to enhance visibility and drive enrollment.

Capabilities

  • Web Promotional Plan
  • Social Media Plan
  • App Marketing Plan

Web Channel - What to Do?

  • SEO:
    - Rewrite HK01 Articles on website
    - Create TrumpTech Wikipedia
    - Improve website trustworth & Domain Authority (DA)
  • Google SEM Campaigns:
    - HK Parenting 25-40
    - HK Interested in STEM products
    - Researching Education & School related
    - Create Google UAC & Apple Search Ad
    - Retargeting Ads
  • Website Tracking:
    - Implement GSC: discover keywords
    - Implement GTM: for Google ads conversion
    - Implement GA4: audience who clicked on to the landing page, audience who clicked WhatsApp button, filled in Contact form

Social Channel - What to Do?

  • Facebook:
    - Improves Visual layout
    - Joining the Parenting Groups
    - Create our TrumpTech Community (for Sharing, Technical & Tricks)
  • Instagram:
    - Activate TrumpTech IG to increase max. exposure
    - Target Audiences: HK Parenting 25-40
    - Increases Followers ~5k without Ad Spending
  • YouTube:
    - Activate YT shorts

App - What to Do?

  • App Store Optimization:
    - Create ads for Google UAC, Apple Search Ad
    - Programmatic Buy
  • App Advertising:
    - Install & Optimize Adjust / AppsFlyer Demand-Side-Platform (DMP)
  • Implement App Activities’ Tracking:
    - Activate YT shorts
  • Improves the Rating > 4/5:
    - Facebook Rating: N/A
    - Google Reviews: 4/5 (2 reviews)
    - App Store Rating: 3/5 (1 review)
    - Google Play Rating: N/A
  • Rank at Top 50 in Education Category:
    - App Store Category Ranking in Education
    - Google Play Category Ranking in Education

Content Pillar

Communicaton Flow