28.03.2025

Top 10 AI Digital Marketing Tools in 2025

Generative AI | Marketing

Adopting AI is essential for success in the fast-changing digital marketing industry.

In today's fast-paced digital marketing world, scaling operations can be challenging due to limited personnel and time. AI tools are essential, automating repetitive tasks like content generation, generative photos, and background removal.

This allows teams to focus on strategic initiatives, such as optimizing SEO, enhancing customer engagement, and analyzing user behaviors. By streamlining workflows, these tools improve efficiency and productivity, enabling marketers to refine their go-to-market strategies and drive better results.

Table of Content

  • Ad Copy Creation: ChatGPT, POE, Artice
  • Generative Photos: MidJourvey, Stable Difussion, Microsoft Designer
  • AI Video Avatars: Synthesia AI, Heygen AI
  • Other Tools

1. Ad Copy Creation: ChatGPT, POE, Artice

As a digital marketer, creating content to generate key ideas for our write-ups and blogs involves a hands-on approach. What are the pros and cons of choosing this method?

ChatGPT
  • Diversity of Models: Users can choose from multiple AI models for different tasks, potentially offering a broader range of responses and styles.
  • Variety of Content Types: It offers diverse outputs, including write-ups and image generation.
  • Versatility: Ideal for producing multiple forms of marketing materials.
  • Realistic Ad Copy: ChatGPT creates more engaging and believable advertising text.

POE
  • Diversity of Models: Users can choose from multiple AI models for different tasks, potentially offering a broader range of responses and styles.
  • Customization: Some users may have options to customize their interactions with specific models.

Artice
  • Various Writing Templates: write ads, social media posts, blog articles, emails, or even text messages
  • Quickly generate natural Cantonese text

2. Generative Photos: MidJourvey, Stable Difussion, Microsoft Designer

Here's a detailed comparison of MidJourney, Stable Diffusion, and Microsoft Designer based on various key factors:

Features
Suitable Industries
  • MidJourney: Marketing, Ads, Art, Entertainment
  • Stable Diffusion: Gaming, Fashion, Architecture
  • Microsoft Designer: Education, Small Business looks for defaulte templates

MidJourney excels in generating realistic images of humans and social media-style photography compared with others.

It also offers a community where users can learn prompts from each other and participate in live chat AMAs to stay updated on the latest trends.

Below, I've provided some prompts to enhance your experience with MidJourney.

MidJourney guidelines for getting the whole person:

  1. Prompt "full-length" in front of the character.
  2. Mention the pants, footwear, or what the character is walking/standing on.
  3. Make sure the aspect ratio is tall enough for the character to fit.
  4. Don't use the word "portrait". To Midjourney it means head and shoulders.
  5. If you use a --cref that is only a face, it's harder to get a full-length image. Create a scaffolding full-length image to use as image ref (landscape icon on web or beginning of the prompt on Discord) with an image weight of approximately --iw 0.7 to go with the --cref to help with the viewpoint and pose.

3. AI Video Avatars: Synthesia AI, Heygen AI

Synthesia AI is ideal for creating AI-generated videos across various industries. It enhances corporate training, marketing, and content creation by producing engaging video content with realistic avatars. Users can quickly localize videos in multiple languages, making it perfect for presentations and interactive storytelling, while streamlining video production for social media and e-learning applications.

Features
  • Recording
  • Editing
  • Adding captions

HeyGen AI - The most realistic avatars ever created. Designed to be customizable with an incredible level of precise facial expressions and offering a new standard of personalization.

4. Other AI Tools

Digital marketers can leverage a variety of AI tools to enhance their efficiency and productivity. By integrating these tools, digital marketers can work more efficiently and achieve better results.