Marketing Consultation & Planning

"Fix It Right" - Your Go-To App for Seamless Home Repairs

I have developed Papabo's marketing process, which begins with initial calls to identify needs, followed by a customized proposal for step-by-step consultation. Our services encompass strategic planning, digital marketing, audience engagement, and event coordination to ensure brand success.

Capabilities

  • Competitor Research
  • Brand Direction
  • Actions on Marketing

Setup Your Brand Direction

Here’s a refined breakdown of your brand pyramid for Papabo:

  • Top Level: Brand Ideas - An essential app for every family, providing a stress-free home repair experience.
  • Brand Persona: User-friendly, safe, calm, stylish, positive, and down-to-earth.
  • Emotional Benefits: Convenience, trustworthiness, and comprehensive solutions for all home maintenance needs.
  • Functional Benefits: Available 24/7, easy-to-use interface, robust rating system, and quality assurance.
  • Features & Attributes: Access to 18 home maintenance services, in-app messenger, rating system, and dedicated customer support.

Identify Your Target Audience

I have analyzed trends and needs within each target segment, along with competitors' actions, to develop custom solutions across various channels.

Our target groups include Parenting, Home Decor, the Jetco Group, and Elderly Home Setup.

Besides, the marketing strategy and execution will be customized for each channels to ensure the effectiveness.

Analysis Your Competitors' Strategy

What to do on Your Marketing?

Plan on Your Marketing Budget

Identify Your Target Audience

For the event, we recommned to work on In-Home Expo (家居博覽) & Festive celebration promotions, e.g. Mother's Day.